HubSpot

Medium84% confidenceProfile verified Jul 22, 2026

Strategic importance is our editorial rating of how central this entity is to the technology landscape we track; confidence reflects how well-sourced and current the underlying evidence is.

Chokepoint Score

no direct dependencies recorded in the graph

Steady

Momentum

insider filing activity unchanged since last check

Headquarters

Cambridge, Massachusetts, USA

Website

www.hubspot.com

Employees

8,882 (as of Dec 31, 2025, 10-K)

Founded

2006

Listing

HUBS · NASDAQ

Market Cap

$12.19B

Revenue (TTM)

$3.30B

Price

USD238.05 (+8.92%)

Market data as of Jul 29, 2026, 11:25 AM · Source: Yahoo Finance (delayed). Not investment advice.

Overview

HubSpot provides marketing, sales and customer service software aimed primarily at small and mid-sized businesses, competing with Salesforce for the broader CRM market. HubSpot reported Q1 2026 revenue of $881 million (up 23% year-over-year) with annual recurring revenue reaching $3.45 billion; more than 8,000 customers activated its Breeze Customer Agent and over 10,000 activated its Prospecting Agent (up 57% quarter-over-quarter), as the company shifted its Breeze AI agents to outcome-based pricing and returned to GAAP profitability.

Strategic Connections

Amazon Web Services: HubSpot's marketing and CRM platform runs on AWS cloud infrastructure.
Freshworks: HubSpot competes with Freshworks in CRM and customer engagement software for small and mid-market businesses.
Salesforce: HubSpot competes with Salesforce in CRM and marketing software, primarily targeting smaller businesses.

Strategic Risks

Competition from larger enterprise CRM platforms moving downmarket
Small business customer spending sensitivity to economic conditions

Future Outlook

Expansion of AI-powered marketing and sales tools
AI seat and credit consumption growth (90% and 67% respectively) expected to drive continued monetization upside through 2026

Sources

4 sources, 80% average source confidence — full citations in the Full Analyst Report.

Generated by InsightNodes — Technology Intelligence Platform. This report reflects sourced, evidence-backed information as of the dates cited above and is not investment advice.

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