Enterprise Software

HubSpot

Medium84% confidenceProfile verified Jul 22, 2026
OverviewIndicatorsMore SignalsSourcesDependency mapStory

HubSpot provides marketing, sales and customer service software aimed primarily at small and mid-sized businesses, competing with Salesforce for the broader CRM market. HubSpot reported Q1 2026 revenue of $881 million (up 23% year-over-year) with annual recurring revenue reaching $3.45 billion; more than 8,000 customers activated its Breeze Customer Agent and over 10,000 activated its Prospecting Agent (up 57% quarter-over-quarter), as the company shifted its Breeze AI agents to outcome-based pricing and returned to GAAP profitability.

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Leading Indicators

Hiring and patent filing trends — the underlying numbers Momentum is computed from. Insider filing activity is tracked separately under Sources below.

Steadyinsider filing activity unchanged since last check
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Additional Intelligence Signals

Patent citation lineage, earnings-call mentions, and federal contract disclosures — automatically collected, not yet visible anywhere else on the site.

Earnings-call mentions

Mentioned by DocuSign

“IAM for Sales brings the full agreement lifecycle directly into CRMs like HubSpot, Microsoft Dynamics 365, and Salesforce.”

SEC 8-K exhibit (0001261333-26-000072) · Jun 4, 2026

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Sources

Every claim traced to a primary source — evidence, recent activity, and insider filing behavior, all in one place.

Evidence

4 sources · 1 government/SEC filing · 80% avg. source confidence

Insider Filing Activity

24Form 4 filings, trailing 90 days0 since last week's snapshot

Counts filing frequency only — transaction direction/size wasn't parseable from the sampled filings · sourced from SEC EDGAR · as of Jul 28, 2026

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Dependency Map

What HubSpot depends on below, and who depends on HubSpot above — click any node to make it the new center, 2 levels deep.

2 levels3 levels5 levels

Connection type

Investment
Dependency
Supply Chain
Development
Enablement
Competition / Other
Succession

Click any node to make it the new center. Scroll to zoom, drag to pan.

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The Story So Far (last 6 months)

Feb 2026: HubSpot FY2025 Annual Report (Form 10-K), filed with the SEC→May 2026: HubSpot Q1 2026 revenue rises 23% to $881M as Breeze AI agents move to outcome-based pric…→May 2026: HubSpot's Breeze Prospecting Agent activations grow 57% quarter-over-quarter to 10,000+→Jun 2026: HubSpot guides Q2 2026 revenue to $897-898M, up 18%, as AI seat usage grows 90%

Auto-generated from this entity's dated milestones, relationship updates, and sourced evidence — not AI-written, just sorted.