Artificial Intelligence
Synthetic Data Generation
Synthetic data generation -- creating artificial but statistically representative datasets to train AI models where real data is scarce, expensive or privacy-restricted -- has grown alongside broader concerns about AI training-data scarcity, with the global market estimated at $710 million in 2026 and forecast to reach $3.67 billion by 2031. NVIDIA acquired category leader Gretel for a reported $320 million in March 2025, folding it into Omniverse and rebranding it 'Synthetic Data Generation for Agentic AI,' while smaller independent player MOSTLY AI reportedly ceased operations in March 2026 after open-sourcing its synthetic data technology, illustrating the category's consolidation around larger AI infrastructure platforms even as underlying demand grows.
Sources
Every claim traced to a primary source — evidence, recent activity, and insider filing behavior, all in one place.
Evidence
2 sources · 41% avg. source confidence
- CO/AI / Stocktwits — NVIDIA acquires synthetic data startup Gretel for ~$320M46% source confidence
- Startups Magazine / industry reporting — MOSTLY AI open-sources synthetic data toolkit amid reported shutdown36% source confidence
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The Story So Far (last 6 months)
Auto-generated from this entity's dated milestones, relationship updates, and sourced evidence — not AI-written, just sorted.
Synthetic Data Generation's Timeline
A sourced, dated history of Synthetic Data Generation's key moments — founding to present.
Mar 2025 · NVIDIA acquires Gretel for ~$320M
NVIDIA acquired synthetic data company Gretel for a reported $320 million, folding it into Omniverse and rebranding it 'Synthetic Data Generation for Agentic AI' to address AI development's growing data-scarcity problem.
Mar 2026 · MOSTLY AI open-sources technology, reportedly ceases operations
MOSTLY AI made its synthetic data technology freely available through an open-source release in March 2026, around the same time the company was reported to have ceased operations, despite Gartner projecting 75% of businesses would use generative AI to create synthetic customer data by 2026, up from 5% in 2023.