Enterprise Software

Wix.com

Emerging1/3 relationships sourcedProfile verified Aug 14, 2026

30-Second Executive Brief

Executive Assessment

Wix.com functions as an emerging institution within Enterprise Software, backed by 47% sourcing coverage, with accelerating strategic relevance.

  • Maintains 3 mapped relationships across the graph
  • 47% sourcing coverage across sourced relationships
  • Tracked as emerging institution within the Enterprise Software category

Executive Snapshot

Strategic Role
Emerging Institution
Sourcing Coverage
47%
View Methodology →

Computed live from this entity's own relationships and evidence: how many relationships carry at least one linked citation, weighted with citation recency and source type — independent of Strategic Importance, and not a prediction. Not a hand-typed number; recalculated on every read.

Ecosystem Influence
Regional
Strategic Momentum
Accelerating

Coverage

Mapped Relationships
3
Technology Domains
3

Strategic Implications

  • Central node connecting multiple strategic ecosystems
  • Directly influences technology and capital flows
  • Material relevance to downstream dependency mapping

Top Opportunities

AI-assisted site generation and business tools expected to remain central to product strategyBase44's margin ramp toward 60% in H2 2026 positioned as a key profitability inflection to watch

Top Risks

AI website-generation tools from new entrants could commoditize core website-building functionality

Critical Dependencies

Continue to Dependency Graph ↓

Wix.com is an Israeli website-building and business-management platform with 250 million+ registered users, powering roughly 4.3% of all websites and growing its CMS market share 32.6% year-over-year, the fastest of any major platform. Q1 2026 revenue rose 14% year-over-year to $541 million with bookings up 15%, as Wix leans into AI: over half of new users already use its AI tools, and the company is rolling out Wix Harmony, a natural-language AI website builder (via its Aria agent), alongside an e-commerce business processing over $12.4 billion in annual sales across 3 million-plus stores.

Leading Indicators

Hiring and patent filing trends — the underlying numbers Momentum is computed from. Insider filing activity is tracked separately under Sources below.

Risingdriven mostly by insider filing activity, up 7 since last check

Additional Intelligence Signals

Patent citation lineage, earnings-call mentions, and federal contract disclosures — automatically collected, not yet visible anywhere else on the site.

Sources

Every claim traced to a primary source — evidence, recent activity, and insider filing behavior, all in one place.

Evidence

4 sources · 1 government/SEC filing

Insider Filing Activity

8Form 4 filings, trailing 90 days+7 since last week's snapshot

Counts filing frequency only — transaction direction/size wasn't parseable from the sampled filings · sourced from SEC EDGAR · as of Sep 7, 2026

Correlated Activity

Both Wix.com and Shopify which it depends on — are showing accelerating Activity at the same time (1 recorded change for Shopify in the last 90 days).

Timing correlation only — not evidence of a causal link

Acquisition & Investment Fit

AI-reasoned, generated only from entities already in InsightNodes's own graph — a hypothetical strategic-fit exercise, not real M&A intelligence or a signal that any deal is planned or in progress.

Relationship Map

The relationships surrounding Wix.com — ownership, dependencies, regulation, technology and market context. Click any node to make it the new center, 2 levels deep.

Connection type

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Click any node to make it the new center. Scroll to zoom, drag to pan.

The Story So Far (last 6 months)

Feb 2026: Wix shares move alongside RingCentral, Braze, Guidewire in 2026Mar 2026: Wix.com FY2025 Annual Report (Form 20-F), filed with the SECAug 2026: Q2 2026 revenue up 15% to $563.1M; Base44 ARR hits $150MAug 2026: Wix Q2 2026 revenue up 15% to $563.1M as Base44 ARR reaches $150MAug 2026: A wide gap between GAAP net loss and non-GAAP net income suggests Base44's scale-up is be… (unconfirmed)

Auto-generated from this entity's dated milestones, relationship updates, and sourced evidence — not AI-written, just sorted.

Market Intelligence

Unverified

Credibly-reported claims — analyst notes, sourcing citing “people familiar with the matter,” deals where the companies involved declined to comment — that haven't been officially confirmed. Kept structurally separate from the sourced evidence above; treat as a lead worth researching further, not an established fact.

A wide gap between GAAP net loss and non-GAAP net income suggests Base44's scale-up is being funded with real, ongoing cost -- stock-based compensation and integration spend are doing a lot of work in that reconciliation

34% confidence

Posting a $76.4 million GAAP net loss in the same quarter as $68.2 million in non-GAAP net income is a large swing, and while Base44's near-zero-to-60% gross margin ramp is a genuinely fast improvement, it's worth watching whether the GAAP/non-GAAP gap narrows as Base44 matures or whether it reflects a structurally higher ongoing cost base than the non-GAAP figures suggest.

This is InsightNodes' own interpretive read of Wix's GAAP-to-non-GAAP reconciliation; Wix's own investor materials do not explicitly attribute the gap primarily to Base44 integration costs.

Wix Q2 2026 earnings release · Aug 4, 2026

Wix.com's Timeline

A sourced, dated history of Wix.com's key moments — founding to present.

  1. Aug 2026 · Q2 2026 revenue up 15% to $563.1M; Base44 ARR hits $150M

    Wix reported second-quarter 2026 revenue of $563.1 million (up 15% year-over-year) with bookings of $569 million (up 12%); its Base44 AI app-building product reached $150 million ARR by early May 2026 after launching its proprietary Base1 LLM to cut AI compute costs and lift gross margins.