Consumer Technology
Replika
A consumer AI companion app with over 30 million registered users, developed by Luka Inc. Replika was fined EUR5 million by Italy's data protection authority (Garante) for GDPR violations and insufficient age verification, and repositioned itself in 2026 from the romantic AI partner it was between 2019 and 2023 toward a wellness and emotional-support tool, rebuilding its app and introducing an Ultra subscription tier as new state laws (California's SB 243, New York's AI Companion Models Law) imposed the first companion-chatbot-specific safety rules in the US.
Sources
Every claim traced to a primary source — evidence, recent activity, and insider filing behavior, all in one place.
Evidence
1 source · 44% avg. source confidence
- AI Companion Pick / Scribe — Replika rebuilds app, repositions as wellness tool amid new state regulation44% source confidence
Dependency Map
What Replika depends on below, and who depends on Replika above — click any node to make it the new center, 5 levels deep.
Connection type
Click any node to make it the new center. Scroll to zoom, drag to pan.
The Story So Far
Auto-generated from this entity's dated milestones, relationship updates, and sourced evidence — not AI-written, just sorted.
Replika's Timeline
A sourced, dated history of Replika's key moments — founding to present.
Jan 2017 · Founded
Replika was founded by Luka Inc. as an AI companion app for conversation and emotional support.
Jan 2025 · Fined EUR5M by Italian data authority
Italy's data protection authority (Garante) fined Luka Inc., maker of Replika, EUR5 million for GDPR violations and insufficient age verification.
Jan 2026 · Repositions as wellness tool, rebuilds app, launches Ultra tier
Replika repositioned itself from the romantic AI partner it was between 2019 and 2023 toward a wellness and emotional-support tool, avoiding sexual or explicit content and discouraging exclusive emotional dependence; the company rebuilt its app from the ground up and introduced an Ultra subscription tier with a more advanced language model, manual memory-saving, journaling prompts and guided breathing exercises, reporting over 30 million registered users globally.